Make what you know about work count
/In a TED talk in 2008, Marc Pachter claimed that the modest person makes the worst interviewee. You might think that this isn’t a problem - most of us never get interviewed, you have to be pretty important or just in the right place at the right time. Business owners are seriously missing out though if we don’t think the ‘average’ person has something of value to share. That makes the remaining 87% of people a convincing ‘average.’
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